The Pragmatic AI Strategist for Growing Startups
18 years scaling technology teams · 3 bootstrap exits · Helping growth-stage companies implement AI that actually works
90% of AI projects fail because they solve fake problems.
I help growth-stage companies cut through the hype and implement AI solutions grounded in real business needs — not vendor pitches or conference demos.
50+
Engineers Managed
3
Startups to $10M
18
Years Experience
1st
Analytics Platform in India
Latest Thinking
Thoughts on AI implementation, engineering leadership, and building teams
Engineering Leadership
Stop Hiring Measurers. Build Agents Instead.
AI isn't coming for workers in general. It's coming for the roles built around tracking, reporting, and coordinating. Here's the 6-question rubric I use before opening any new role — and an interactive tool to try it yourself.
May 25, 2026
AI ThinkingWhy AI Can't Replace Expert UI/UX Design (And What That Costs Your Business)
AI generates layouts. Expert designers build arguments. The gap between a site that looks professional and one that actually persuades has a name — and a price.
May 19, 2026
AI ThinkingThe AGI Paradox: If AI Is So Smart, Why Can’t It Design a Good Website?
Every AGI claim is built on benchmark performance. But design requires judgment, intent, empathy, and cultural reasoning — capabilities benchmarks don’t test and current AI doesn’t possess. Design is the canary in the coal mine.
May 16, 2026
Featured Projects
Tools and experiments I've built
Chrome Extension
Review Intel
A Chrome extension that cuts through sponsored reviews and reveals what actual users think about products.
TypeScriptChrome ExtensionAI
ToolRole Automation Rubric
Score any role against 6 dimensions to decide: hire a person, redesign as hybrid, or build an AI agent.
Next.jsTypeScriptReact
EducationIndian Constitution GenZ
India's constitution made accessible and engaging for a new generation.
HTMLCSSJavaScript
What I Believe
“AI implementation is 80% organizational change, 20% technology”
“Startups fail at scaling because they hire for skills, not judgment”
“Context engineering matters more than prompt engineering”